Have you noticed that your friends are suddenly talking about a new application called Arattai App?
It is all over the place: trending on social media, topping app stores, and even receiving support from government leaders.
If you’re asking yourself, “Is Arattai really the WhatsApp killer that everyone says it is?” or “Should I switch to it?”, you’re in the right place.
We will discuss everything you need to know about the Arattai app, including its features, privacy promises, and the real problems it has to deal with right now.
I’ll also share my own opinion as someone who has used it, so you’ll get an honest review that is easy for beginners to understand.
Stay connected with the Arattai App, India’s trusted swadeshi messenger, built for privacy, security, and seamless chatting experience.
What Is the Arattai App?
In Tamil, the word “Arattai” means casual chat. Zoho Corporation, a Chennai-based tech company founded by Sridhar Vembu, created this free messaging app.
The app was launched quietly in 2021, but in 2025 it became the talk of the town after a 100x increase in sign-ups within just three days.
What’s all the fuss about? People are looking for a reliable, spyware-free, and made-in-India alternative to WhatsApp.
Think of it as a simple chat app with Indian values of trust, privacy, and openness at its heart.
What Makes Arattai App Different From WhatsApp
Arattai App looks a lot like WhatsApp at first. You can make groups, talk, call, and share media. But its philosophy is very different.
Here’s what makes it stand apart:
1. Made in India and Hosted in India
While WhatsApp stores data on servers around the world, Arattai keeps Indian user data in Indian data centers located in Mumbai, Delhi, and Chennai. That means your conversations don’t leave the country.
2. No Plans to Become a Monopoly
Sridhar Vembu, Zoho’s founder, made it clear:
“We never want to be a monopoly. Like UPI and email, these systems should be open and interoperable.”
This is refreshing compared to WhatsApp’s deeper integration into Meta services.
3. Swadeshi Appeal
Union ministers and other leaders are endorsing Arattai as a true “Made in India” app. They want Indians to support local innovation instead of relying on Big Tech monopolies.
4. No Ads and No Hidden Monetization
Unlike WhatsApp, which monetizes through business APIs and its integration with Facebook ads, Arattai promises a clean, distraction-free experience without using your data.
Key Features of the Arattai App
When I downloaded the app, I realized it’s not just a WhatsApp copy. It feels modern, light, and refreshing.
Some of its most important features include:
- One-on-one and group messaging with text, photos, voice notes, and files.
- Voice and video calls with encryption and decent quality.
- Stories and channels, similar to WhatsApp Status, but with more control.
- Business tools for creators and small businesses to share updates.
- Multi-device support including desktops and Android TV.
- Data privacy with no third-party hosting.
For comparison, you can also check alternatives like Telegram and Signal, but Arattai is unique in being fully Indian.
Challenges and Limitations
Let’s be real. No app is perfect, especially one growing so quickly.
Here are some issues I experienced while using Arattai:
- OTP delays during sign-up because of server overload.
- Call glitches when the network is busy.
- End-to-end encryption is available for calls but not yet for chats.
- Smaller user base compared to WhatsApp, so not all friends are there yet.
These are common growing pains. Remember how WhatsApp itself had constant crashes in its early years? Arattai is simply at that stage now.
Why People Are Moving to Arattai App
Here’s the truth: people are tired of being treated like products.
Every time WhatsApp updates its privacy policy, users worry: “Are my chats being read?” “Is my data safe?”
Arattai offers a fresh perspective:
- It tells you exactly where your data is stored.
- It is independent of global tech monopolies.
- It is proudly Indian, connecting emotionally with millions who want to support local innovation.
I’ve already seen my own WhatsApp groups discussing:
“Hey, let’s try Arattai for our family group—it’s safer.”
That’s how change begins—one group at a time.
The Arattai App is winning hearts across India with its focus on secure communication, swadeshi values, and privacy-first approach.
My First Week on Arattai App: Real-Life Experience
When I installed Arattai, I honestly didn’t expect much. But in just a week, here’s what I noticed:
- My family group moved to Arattai because my dad liked the idea of “data staying in India.”
- I tried a video call with a friend—it worked fine, though not as smooth as WhatsApp.
- The interface felt clean with no business spam.
- Most importantly, I felt less monitored compared to using Meta apps.
It’s not flawless yet, but it feels good to support a local app.
How Businesses and Creators Can Use Arattai
If you’re a digital creator, entrepreneur, or small business owner, Arattai can be a great tool:
- Build communities through channels.
- Connect with clients via safe direct messaging.
- Strengthen your brand by being present on a swadeshi platform.
This makes Arattai not just a personal app but also a professional tool.
The Future of Arattai
Zoho is investing heavily in Arattai to make it sustainable for the long term. Their plans include:
- Adding end-to-end encryption for chats.
- Scaling up servers to handle millions of users smoothly.
- Building open interoperability standards, like UPI, so users aren’t locked into one provider.
If these goals succeed, Arattai could become more than just a messaging app—it could be a messaging ecosystem.
Millions are switching to the Arattai App for private, swadeshi messaging—secure, reliable, and proudly made in India.
FAQs About the Arattai App
1. Is the Arattai app free?
Yes, Arattai is free to download and use.
2. Who owns Arattai?
It is owned by Zoho Corporation, founded by Sridhar Vembu, based in Chennai.
3. Is Arattai safer than WhatsApp?
Currently, calls are encrypted, and chat encryption is in progress. Zoho emphasizes privacy.
4. Can Arattai replace WhatsApp?
Not immediately, since WhatsApp has a massive user base. But it is a promising alternative.
5. Can people outside India use Arattai?
Yes, it is available worldwide, but most adoption is happening in India.
6. Does Arattai show ads?
No, the app is completely ad-free.
7. Can I use Arattai for business?
Yes, it offers tools for channels, broadcasts, and small businesses.
Conclusion: Should You Download the Arattai App?
If you care about privacy, data security, and supporting Indian innovation, you should definitely give Arattai a try.
It may not be perfect yet, but every giant app started small. By joining Arattai, you’re part of a movement towards trust, independence, and digital freedom.
Head to the Google Play Store or Apple App Store and try it yourself. You might just be part of the next big revolution in messaging.
For more reviews and tech insights, check out related guides on AutoTechJagat.
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